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Zhejiang Nachuan New Energy has successfully registered a new trademark and implemented a dual brand strategy

Update:17-12-2021

Recently, our company's application for registration of the "Nachuan Lite" trademark has been approved and successfully registered by the Trademark Office of the State Administration for Industry and Commerce of the People's Republic of China. This year, Nachuan New Energy in Zhejiang Province completed new product research and development and multiple utility model patents. The developed tobacco baking machine won the first batch of CQC energy-saving certification in China, and the brand was awarded the honor of "Excellent Brand of Heat Pump Industry and Agriculture Drying in China". On the basis of the original "Kaideli" trademark, we have successfully obtained the registered trademark of "NaChuanLite" brand, officially entering a new stage of dual brand operation.

 

(Zhejiang Nachuan New Energy Dual Trademark)

Trademarks are an important component of intellectual property, an intangible asset of enterprises, embodying the wisdom and labor of producers and operators, and reflecting the business results of enterprises. And dual brands can segment different consumer groups, position different market shares, and further occupy more market share. The successful registration of the trademark "Nachuan Lite" applied for by our company not only enables the logo to receive compulsory protection from the state, but also has positive significance in maintaining the corporate brand and expanding its influence, marking a milestone victory for our company in brand development.

(Trademark Registration Certificate)

Therefore, we will maintain the reputation of the brand through the unremitting efforts of all employees, continuously improve customer recognition of our brand, and thus continuously enhance the value of the trademark, providing consumers with high-quality products and services.

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