Compared to the past, after market sedimentation, air source heat pump enterprises have a clearer and more profound understanding and operation of the market. After entering 2021, under the influence of the overall environment, the market environment of the entire air source heat pump industry has become more rational, and it also tests the comprehensive strength of enterprises in the market. In such an environmental background, it has further accelerated the survival of the fittest in the industry. The trend of the times has passed, and after the marketization of the air source heat pump industry returns to rational development, more and more market boundaries need to be opened up under the demand of development. Enterprises need to explore suitable development paths based on their own advantages.
What are the plans of enterprises in the air source heat pump industry in this market situation? To this end, "Heat Pump Industry Information" interviewed Zhejiang Nachuan New Energy Technology Co., Ltd. to understand Nachuan's exploration and development path in 2021.
Excerpted from the June 2021 issue of the Heat Pump Industry Information
"The overall market situation has improved compared to last year, but the improvement in the market is not significant. Everyone is adopting a wait-and-see attitude. In addition, the crazy rise in raw material prices since last year has increased the risk of enterprise stocking, inventory, and funds. Of course, the significant increase in materials is actually a big wave of sand washing, which is a fatal blow to enterprises without strength. However, for enterprises with determination and strength, as long as they persist, their future development is worth looking forward to." Liu Hongcheng, General Manager of Zhejiang Nachuan New Energy Technology Co., Ltd., said about the current industry situation. The use of heat pumps has great potential in other fields such as hot water, heating, and heat pump drying. However, the traditional heat pump heating market is fiercely competitive and the profit margin is getting lower. In addition, the heating market is mainly in the second half of the year, which brings great difficulties to everyone in the first half. Therefore, it is imperative to try to complement products in different fields.
As for Nachuan, its business is concentrated in the field of heat pump drying, because wherever there is a heat source, everything can be dried. In addition, with the country's promotion of energy conservation and emission reduction, traditional coal or firewood needs to find alternatives, bringing a broad application market for heat pump drying. Liu Hongcheng said, "The heat pump drying market involves various fields, and no enterprise can achieve comprehensive coverage. It is necessary for Nachuan to do a good job in positioning itself, finding the right direction, identifying segmented markets, and doing well in segmented markets and building a good reputation. Currently, Nachuan is mainly developing vigorously in agricultural and sideline products, tobacco drying, and industrial drying. During this period, it is necessary to create good models and markets, and gain recognition from users and channel merchants. This is what Nachuan has focused on in the past two years. In the long run, the prospects of heat pumps are broad and there is great potential.". Air source heat pumps are energy-saving and environmentally friendly products that are in line with the national trend. Enterprises should position their development perspective well, with a large platform, but they must make distinctive features and do what they excel at.
Website address：www.ncxny.net
(Identify QR code entry)
All product categories
Sincerely invite dealers from all over the world to join us
Welcome to OEM/ODM processing
Investment hotline (headquarters): 159-5856-2289 Mr. Liu
139-2118-4200 Mr. Cui
Overseas: Regional Managers
Zhejiang Nachuan New Energy Technology Co., Ltd
Address: Ganlin Industrial Zone, Shengzhou City, Zhejiang Province
0575-89303990
简体中文
English